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X-WR-CALNAME:GSB Foundation
X-ORIGINAL-URL:https://www.gsbfoundation.org.za
X-WR-CALDESC:Events for GSB Foundation
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TZID:Africa/Johannesburg
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TZOFFSETFROM:+0200
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20221006T173000
DTEND;TZID=Africa/Johannesburg:20221006T193000
DTSTAMP:20261115T175920
CREATED:20220919T164543Z
LAST-MODIFIED:20230217T074602Z
UID:2830-1665077400-1665084600@www.gsbfoundation.org.za
SUMMARY:GSB roundtable discussion: Marketing for the future – why today's best practices need to change
DESCRIPTION:GSB Alumni Relations event \nAccording to Prof. John Deighton (Harvard Business School\, US)\, there is more to marketing than communication – but not much more. So when the media of communication changes\, marketing changes. The pace of change has been extraordinarily fast since the birth of the internet. We have had to re-skill to use websites\, email\, texting like WhatsApp and Twitter\, social media\, new search options besides Google\, algorithmic media like TikTok and YouTube\, and\, before long\, Web3.  \nThese new marketing media talk in many directions – marketers talk to consumers\, consumers talk back\, consumers talk to each other\, and creators talk to anyone prepared to listen. The idea that the brand controls the conversation is quaint today to everyone except those myopic marketers who think that what their ads and PR say is what the market hears.  \nBesides this messaging mayhem\, the functions of marketing that are not communication-centric are also changing. Distributors used to exploit scarcity; now they must fight abundance. Digital content can be streamed; physical content can be “Amazoned“ or “Shopified“. No marketing leader can be confident that they control the path to purchase today. \nIn this roundtable\, the panel will explore – and debate with the audience – the best practices of today’s marketing. \nSpeakers: Prof. John Deighton\, Professor of Business Administration Emeritus\, Harvard Business School (GSB MBA ’72)  | Dr Caitlin Ferreira\, acting MBA Programme Director UCT GSB and senior lecturer | Alex Pryor (GSB MBA ’09)\, Head of Digital Innovation EOH and senior lecturer | Moderator: Kosta Kontos (GSB MBA 09/10)\, Chairperson UCT GSB Alumni Board \nRead more \nRegister here: https://www.gsb.uct.ac.za/event/register/224/marketing-for-the-future-why-today’s-best-practices-need-to-change
URL:https://www.gsbfoundation.org.za/event/gsb-roundtable-discussion-marketing-for-the-future-why-todays-best-practices-need-to-change/
CATEGORIES:Events at CPT campus,GSB events,Online events
ATTACH;FMTTYPE=image/jpeg:https://www.gsbfoundation.org.za/wp-content/uploads/2022/09/event-2022-picture-rodion-kutsaev-unsplash.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221021
DTEND;VALUE=DATE:20221024
DTSTAMP:20261115T175920
CREATED:20220811T211756Z
LAST-MODIFIED:20221012T190520Z
UID:2734-1666310400-1666569599@www.gsbfoundation.org.za
SUMMARY:Reunion of the MBA Class of 1981
DESCRIPTION:The reunion of the GSB MBA Class of 1981 is coming up. If you are part of the class and have not received an invitation\, please get in touch with your class co-ordinators (details below). \nThe ’81 Reunion co-ordinator: \n\nGarth Johnson\n\nA note from the GSB Foundation to the class: We wish you a wonderful weekend! If you can\, please send us a message and a couple of images of the get-together – we’d be delighted to hear from you (and see you).
URL:https://www.gsbfoundation.org.za/event/reunion-of-the-mba-class-of-1981/
CATEGORIES:Class reunions
ATTACH;FMTTYPE=image/jpeg:https://www.gsbfoundation.org.za/wp-content/uploads/2022/08/gsb-foundation-gsb-mba-class-81-ft-1.jpg
ORGANIZER;CN="Garth Johnson":MAILTO:garth@vidal.co.za
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221021
DTEND;VALUE=DATE:20221024
DTSTAMP:20261115T175920
CREATED:20220811T212543Z
LAST-MODIFIED:20221012T191815Z
UID:2739-1666310400-1666569599@www.gsbfoundation.org.za
SUMMARY:Reunion of the MBA Class of 2010/2011
DESCRIPTION:The reunion of the GSB MBA Class of 2010/2011 is coming up. If you are part of the class and have not received an invitation\, please get in touch with your class co-ordinators (details below). \nThe 2010 Reunion co-ordinators: \n\nShirley van Wyk\n\nA note from the GSB Foundation to the class: We wish you a wonderful weekend! If you can\, please send us a message and a couple of images of the get-together – we’d be delighted to hear from you (and see you).
URL:https://www.gsbfoundation.org.za/event/reunion-of-the-mba-class-of-2010-2011/
CATEGORIES:Class reunions
ATTACH;FMTTYPE=image/jpeg:https://www.gsbfoundation.org.za/wp-content/uploads/2022/10/gsb-foundation-gsb-mba-class-10-11-mod.jpg
ORGANIZER;CN="Shirley van Wyk (GSB MBA '10)":MAILTO:shirleyvw16@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221028
DTEND;VALUE=DATE:20221031
DTSTAMP:20261115T175920
CREATED:20220811T223251Z
LAST-MODIFIED:20221021T091711Z
UID:2757-1666915200-1667174399@www.gsbfoundation.org.za
SUMMARY:10-year reunion of the MBA Class of 2012
DESCRIPTION:The ten-year reunion of the GSB MBA Class of 2012 is coming up. If you are part of the class and have not received an invitation\, please get in touch with your class co-ordinators (details below). \nThe 2012 Reunion co-ordinators: \n\nBrigitta Long and Torben Maempel\n\nWeekend highlights\nFriday 28 October: Welcome drinks\, lecture (a link will made available for those who cannot join to dial in)\, Brig evening\nSaturday 29 October: Picnic at a Cape Town wine farm (pre-payment required by 23 October to secure your booking)\, sundowners and dinner\nSunday 30 October: Lions Head hike \nThe full agenda including times and venues will be sent to you by the Reunion co-ordinator(s). \nA note from the GSB Foundation to the class: We wish you a wonderful weekend! If you can\, please send us a message and a couple of images of the get-together – we’d be delighted to hear from you (and see you).
URL:https://www.gsbfoundation.org.za/event/10-year-reunion-of-the-mba-class-of-2012/
CATEGORIES:Class reunions
ATTACH;FMTTYPE=image/jpeg:https://www.gsbfoundation.org.za/wp-content/uploads/2022/08/gsb-foundation-gsb-mba-class-12-ft-10-years.jpg
ORGANIZER;CN="B Long (GSB MBA '12)":MAILTO:brigitta.annegarn@gmail.com
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